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      <image:caption>During the airing of the Villains spot, we did something unprecedented. Within a closed lair we termed "The Loop," the agency and media teams monitored all social activity, and reacted and responded in real time to viewers, fans, and even competitors. You can read about it in the Adweek article here.</image:caption>
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      <image:title>INTELLIGENCE</image:title>
      <image:caption>The all-new Jaguar XE was revealed at The Boffin’s Lab (Powered by Jaguar and WIRED Insider) at SXSW in Austin, TX. Jaguar’s very own Boffin, actor Nicholas Hoult, and Jaguar Production Studio Director Wayne Burgess were on hand to unveil this highly anticipated compact luxury sedan to a full house that included #EveryVillainNeeds contest winners.</image:caption>
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