Case Study: British Intelligence
Enter "The Boffin"
The success of the British Villains campaign spurred us onward. Who is the mastermind, the brains, behind this whole operation? James Bond calls his "Q." We called ours "The Boffin." And he personified Jaguar technology; broadcast, online, and even during a personal appearance at a SXSW "Boffin's Lab."
The TVC
The Web Films
One of three below the line films that we shot for Jaguar in July starring Nicholas Hoult, the lead in the latest Global Jaguar TVC.
From first phone call to walking 'on set', was a total of 10 days. Shot in two days on location.
Fantastic production / crew and post production, thanks a lot.
Director:- Mark Rodway
DOP:- Tim Green
Producer:- Richard Guy
Editor:- Paul Jagger
Colourist:- George K (MPC)
Production Company:- Tangerine Films
Agency:- Spark44
The Jaguar TVC (Directed by Tom Hooper) and the three 'web films' can be found here:-
and
https://www.youtube.com/user/JaguarUSA/videos
The Boffin at SXSW
The all-new Jaguar XE was revealed at The Boffin’s Lab (Powered by Jaguar and WIRED Insider) at SXSW in Austin, TX. Jaguar’s very own Boffin, actor Nicholas Hoult, and Jaguar Production Studio Director Wayne Burgess were on hand to unveil this highly anticipated compact luxury sedan to a full house that included #EveryVillainNeeds contest winners.
