Case Study: The Adventure Sauna
Thinking Locally
While working on the Land Rover brand in Australia, I was lucky enough to lead a team who had tremendous insights into local culture. So when we were challenged to think of a way to express the brand's motto of "luxury in unexpected places," the Adventure Sauna was born. It's still touring popular winter surf spots to this day.
Introducing the Adventure Sauna, Land Rover's travelling sauna which is bringing warmth to Australian beaches this winter. Summer may be gone but in winter, some of our best beaches are just coming into their prime. Adventure Sauna is the perfect way to enjoy the beach this winter, and we'll be touring up the Eastern Seaboard of Australia throughout the colder months.
Case Study: Land Rover Launch
Leveraging Brand Ambassadors
The global campaign for the new Land Rover Discovery carried the name "A Reason for Everything." In Australia, we imagined a series of web films to support it called "A Road Trip for a Reason." Creating engaging, culturally relevant content is one of my favorite things to do these days.
Hatted chef James Viles or Biota Dining battled crocodile infested waters, snakes and 40 plus degree temperatures to search for the best ingredients the outback has to offer. His journey took him through the Northern Territory, where a whole pantry of underused ingredients exists.